case study
New revenue stream unlocked while maintaining high user engagement and great user experience
contact usA popular sports app needed to diversify its revenue streams beyond subscriptions and merchandise sales.
Audience Connect introduced innovative video ad formats strategically placed within the app's content. This included interactive ad experiences and real-time programmatic ad serving. The goal was to maintain user engagement while monetizing effectively.
User engagement remained high, and the app continued to be a go-to destination for sports enthusiasts.
95%
Completion Rate
60%
increase in ad revenue
